WORD-OF-MOUTH DAY 2021 - The Videos
 
Referral Marketing | Influencer Marketing | Partnership Marketing | User-Generated Content | Reviews
This year's inaugural Word-of-Mouth Marketing Day, held on Thursday 17th June 2021, was a great success and we are happy to share with you the videos from each of the Speakers so you can learn:
 
If you would like to know more about any of the topics covered, please feel free to reach out to the relevant Speakers.
 
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How to develop and launch word-of-mouth marketing strategies
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How to maximize the results of word-of-mouth marketing
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And hear the latest on research into and trends in word-of-mouth marketing

WOM Day 2021: The Full Conference from 17th June 2021 (3 hours and 53 minutes) including:
 

  • Introduction by Gideon Lask, Founder and CEO at Buyapowa
  • Dr Aniko Öry, Associate Professor of Marketing at Yale University
  • Robin Bresnark, Director of Branding at Buyapowa
  • Anna Ferfelli, Senior Account Executive at G2 Crowd
  • Temenushka Milenkova, Senior Strategic Consultant at GemSeek
  • Jess Guffey, Director of Brand Partnerships at Design Pickle
  • Nikita Zhitkevich, Director of Channel Partnerships at PartnerStack
  • Kevin Blazaitis, EVP Growth at IZEA
  • Closing by Gideon Lask, Founder and CEO at Buyapowa
To view individual presentations, see below:
 
 
 

Dr. Aniko Öry,
Associate  Professor of Marketing at Yale University introduces word of mouth marketing and talks about recent research into referrals and reviews and also talks about ongoing research in the field. 

The presentation is followed by Q&A with Peter Cunningham, the Marketing Director of Buyapowa.

Contact:  Aniko Öry

Website:  Yale University

 

Robin Bresnark,
Director of Branding at Buyapowa
presents The psychology of referral where he runs through 8 psychological principles and how these can be used to improve the effectiveness of word of mouth marketing, or indeed any marketing, but with practical examples in the context of referral marketing.

Contact: Robin Bresnark

Website: Buyapowa

Anna Ferfeli,
EMEA Senior Account Executive at G2 Crowd presents Building trust with social proof and explains how companies can build trust with reviews and testimonials that express the voice of the customer.

 

Contact: Ana Ferfeli

Website: G2 Crowd

 

Temenushka Milenkova, 
Senior Strategic Consultant at GemSeek presents How to manage word-of-mouth at scale with the power of text and predictive analytics. 

The presentation is followed by Q&A with Ivaylo Yorgov, the MD of GemSeek with Peter Cunningham, the Marketing Director of Buyapowa.

Contact: Temenuska Milenkova
Contact: Ivaylo Yorgov

Website: GemSeek

 

Jess Guffey,
Director of Brand Partnerships at Design Pickle presents Creating cohesive co-branded partnerships where she discusses the value of these partnerships with examples of co-branded content and tips for finding the ideal partner.
 

Contact: Jess Guffey

Website: Design Pickle

 

Nikita Zhitkevich,
Director of Channel Partnerships at PartnerStack presents B2B affiliate marketing where he discusses the difference between marketing and referral partners and resellers.

The presentation is followed by Q&A with Peter Cunningham, the Marketing Director of Buyapowa.

Contact:  Nikita Zhitkevich

Website:  PartnerStack

 

Kevin Blazaitis,
Executive Vice President of Growth at IZEA presents Influencer marketing trends & insights where he presents recent developments in Influencer Marketing, how Covid 19 and how the current social and political climate has affected influencer marketing.

Contact:  Kevin Blazaitis

Website:  IZEA

WOMDay2021